LinkedIn video

At the end of this page you have a film in a LinkedIn ratio and you know the one ad rule that vawe cannot meet today. LinkedIn video ads ask for less than 30 fps. A vawe final is 60 fps.

The limits

The sourced table is in Video specs by platform. Read from LinkedIn Help on 2026-10-31 and 2026-11-01.

For a video ad:

• Ratios: 16:9 (640 × 360 to 1920 × 1080), 1:1 (360 × 360 to 1920 × 1920), 4:5 (360 × 450 to 1080 × 1350) and 9:16 (360 × 640 to 1080 × 1920).
• Length: 3 seconds to 30 minutes. LinkedIn suggests 15 to 30 seconds for all placements. In-stream ads run up to 90 seconds.
• File: MP4, H.264 or VP8, 75 KB to 500 MB, frame rate less than 30 fps, AAC or MPEG4 audio.
• Captions: SRT, text only.

For a post:

• Resolution 256 × 144 to 4096 × 2304, aspect 1:2.4 to 2.4:1, 10 to 60 fps, 75 KB to 5 GB.
• Length: 15 minutes on the video-sharing page and 10 minutes on the Page video page.
• LinkedIn publishes no loudness target.

The 30 fps gap

bin/vawe ship renders at 60 fps. Its help lists --aspect, --param, --out, --wait, --status and --profile, and no fps flag. A 60 fps final does not meet the ad rule of less than 30 fps. A 60 fps final is inside the post range of 10 to 60 fps.

For an ad, vawe cannot make the file today. Convert the final to a lower frame rate with your own tool outside vawe. This is a known gap: ship needs an fps flag. A draft is 30 fps, which is not less than 30, and it is half size.

Make the film

bin/vawe new my-post --request "a 20 second product update" --aspect 4:5 --length 20

bin/vawe dev films/my-post/page.html --aspect 4:5

bin/vawe ship films/my-post/page.html --aspect 4:5
bin/vawe ship --status --wait

Limits

• Ads: the 60 fps final fails the frame-rate rule. See above.
• Captions: LinkedIn takes captions as an SRT file. Captions in a vawe film are part of the picture, and vawe writes no SRT.
• Loudness: LinkedIn publishes no target. See Loudness and the mix.

From the blogHTML video aspect ratio: 16:9, 9:16 and 1:1